Distribution plan · S2D-DIST-01
How we capture companies for your thesis
Prepared for the investment committee and operating partners of a buy-and-build PE firm (illustrative desk: Meridian Capital Partners). Companion to service offer S2D-PP-01
29 October 2026
Company capture is part of the managed service. Once a lane is live, we fill it through proprietary outbound against names that already clear your must/kill box. Capture feeds intake; intake feeds QC packs; your IC decides. There is no public marketplace and no spray that burns your brand.
01The job: fill the empty band
Add-on velocity needs a steady flow of thesis-fit, owner-willing companies — the band that does not clear a banker process. Those owners already exist: profitable regional SMEs with thin coverage, succession-ready founders, operators who never hire a sell-side process. The service’s job is to find them, contact them under your brand rules, and convert willingness into desk-ready packs.
Regional profitable SMEs
Why they convert. Cash-generative, rarely shopped
What the service does. Pass-set outbound under brand rules
Succession / continuity corridors
Why they convert. Owner timing is the gating factor
What the service does. Score → sequence → intake → QC pack
Prior “almost” files inside the firm
Why they convert. Timing or thesis may have changed
What the service does. Re-score against the live versioned box
Public / registry signals
Why they convert. Enrichable before first touch
What the service does. Discover → enrich → score before contact
02Capture mode we run
A — Proprietary outbound
What it is. Scored pass-set only; sequences under brand rules
Role in a live lane. Primary and only capture engine
B — Client referrals
What it is. Buckets you designate (below old floor, unstaffed names)
Role in a live lane. Optional; outbound does not depend on it
We do not run: national spray advertising that names you without thesis filtering; scraped lists contacted before must/kill scoring; public “companies for sale” boards as the product; or any path that lets an agent send a pack to your desk without QC.
03Proprietary outbound (how it works)
Every name is scored against the live thesis before contact. Hard rejects never enter a sequence. Owner willingness is confirmed via structured intake (or a documented call) before a pack is treated as desk-ready.
- Universe from discover + enrich in the thesis geo × sector.
- Score with live version; rank pass set; suppress conflict-list hits.
- Sequences drafted under brand rules; human approval on wave copy before scale.
- Replies route to intake or call; unwilling or misfit → polite close, logged.
- Owner-willing → intake chase → packwright → analyst QC → your desk.
Spanish is the default for ES owner copy unless you specify otherwise. Naming you in the first touch is a brand-rule setting, not a product default.
We measure reply rate, call rate, and conversion to QC pack — not emails sent. Replies with zero thesis-fit owners is a list or thesis problem, not a “send more” problem.
04Capture → intake → pack
- Touch logged (outbound sequence id).
- Owner willingness recorded.
- Intake ref issued; structured fields + document checklist.
- Chase playbook for missing items.
- Packwright draft with citations when completeness threshold met.
- Analyst QC → your desk or return with reasons.
Days-to-pack from first willingness is an operating KPI. Same hard gates every time: owner intent · analyst QC · your IC.
05Brand, naming, consent
- Partner naming in first touch off unless brand rules say on.
- No implication that IC has pre-approved any company.
- No public listing of targets.
- Owner personal data purpose-limited to evaluating fit for the thesis corridor.
- Kill switch pauses outbound the same day.
06First ninety days of capture on a new lane
- Days 1–14 — Corridor map; conflict list ingested; brand rules; first universe slice.
- Days 15–45 — Outbound wave 1 on pass-set; first intake refs; chase cadence.
- Days 46–75 — Steady outbound; QC packs; weekly capture readout.
- Days 76–90 — Measure path quality; tighten thesis or sequences; decide next geos or sectors.
Pass-set contacted / month
What good looks like. Steady volume against the live thesis — not spray
Owner-willing intakes / month
What good looks like. Steady trickle by mid-quarter, not a single spike
Pre-contact thesis rejects
What good looks like. High — brand is protected
Consent / brand incidents
What good looks like. Zero
07Scaling capture
When pack quality and cycle time clear your bar, capture expands by publishing another thesis corridor or lane — not by opening a public marketplace.
Operating detail: blueprint S2D-BP-01. Offer: S2D-PP-01. Contract: S2D-OA-01.